Demographic Audience Research!

As a group we wanted to extend our research into target audience and what kind of audience would like to watch a film like ours, we already know it's aimed at a niche audience but we wanted to know more about demographics and how it affects some films in the psychological thriller genre.

I did some research into "The Da Vinci Code" which is also a psychological thriller and is a film which also did quite well at the box office. Using the Pearl & Dean film planner I could see what kind of people went to watch a film like this. The questionnaire was quite limited to the people we gave it to and we wanted more information about the audience we should be targeting.

These results show a clear picture of what kind of people watched this film. As you can see more people aged 15-24 watched the film than other ages followed by 25-34. This is good as it allows us to pinpoint certain groups of people that our film would interest.
When it came to gender it was pretty even but it shows that more males watched the film than females but this is something that can easily vary. Class is something that can either be really easy to target or really hard, it all depends on what kind of film it is.
All in all, these statistics on Pearl and Dean have really helped us understand what kind of audience we need to target